Any beer from Bridgeport Brewery will always get my attention. This local brewery’s IPA will always have a special place in my fridge. However, when I look at the beer cooler at my local Freddies I have to wonder if it isn’t just a big beauty contest.

The packaging on beer labels and boxes gets more and more elaborate each year. From the local artistry featured on Rogue Ales to the slick Budweiser Select bottles, a lot of thought goes in to the look and feel of your average brew. And there is definitely a “micro-brew look.” If you look closely, you can tell the posers from the real thing.

Bridgeport’s Haymaker Extra Pale Ale is no exception when it comes to the design of the packaging. As a designer, I appreciate the level of branding and illustration. This beer is definitely the product of a highly skilled marketing team. However, it IS the real thing.

The verdict: Bridgeport brings their characteristic hoppiness to a wheat beer. Finishes light and crisp, just right for summer time.