Turns out I am a complete suckah-fish for good packaging. Case in point: Full Sail’s Limited Brew. Full Sail’s packaging is top-notch. Each brew is visually distinctive but shares a common brand. The magic happens when you look closer. Witty banter is sprinkled about the packaging in the voice of a stoner outdoorsy type with long hair, tie-dye, and the faint sent of petchuli. He says the word “dude” A LOT. But he loves brewin’ good beer so its cool. He’s “livin’ the dream.”

Light-bodied with a somewhat burnt-chocolate finish seems like an oxymoron, but I swear its there. The “Dude” says it is an import-style lager but I’m not buying it. I guess if you’re talking about some lambic, or tripel, this might qualify as a distant cousin but its definitely not your typical “euro-bud” trash (Becks, Heineken, etc).

So, long story short: I dig it… um, dude. I think I’m going to set out to see if good packaging equals good beer. Sounds like a good combo of my two favorite things: good beer and good design. In the end, we’ll see which one deserves the top spot.